Domino’s Makes Wednesdays Special

Conceptualised by Contract, the series of TVC promotes the ‘One on One’ offer on pizzas every Wednesday

Domino’s new campaign – One on One – sets out to mark Wednesdays as the day to look forward to and celebrate with family and friends. Conceptualised by Contract Advertising, the idea behind the TVC was to make people take time out mid-week and spend time with friends and family. This gels with the brand’s communication space of celebrating close relationships.

The series of TVCs shows a group of friends, colleagues or family members celebrating Wednesdays while singing the well-known Domino’s tune ‘Ta nanana re, ki pizza aaye free’. The voiceover then declares that Wednesdays are now the day to celebrate as Domino’s is giving one pizza free on every pizza you order.
Pooja Malhotra, VP – Client Servicing, Contract, said about the campaign, “Domino’s has decided to create Wednesday into a special pizza day property with a buy one get one pizza offer and wanted us to weave the special property into the zone of Domino’s brand positioning of ‘Yeh hai risthon ka time’. We wanted to keep the thought simple and in the realm of relationships and bonding, hence the campaign thought of ‘Domino’s One-on-One Wednesday’.”

Malhotra further said, “At one level it signifies the offer of buy one pizza and get one pizza free and at another level it emphasises the fun of getting together with people you like and love to be with – One on One. In a series of three different films, we brought back the popular refrain ‘Ta nanana re, ki pizza aaye free’ which helped us to effortlessly bring forth this exciting offer and establish its role in giving an additional opportunity for bonding together.”

Domino’s, part of Jubilant FoodWorks Limited, is the market leader in the organized pizza market with a 67 per cent market share in India (as per Euro Monitor report 2013). The brand has also recently launched a campaign to introduce ‘Lebanese Rolls’ in its menu.

“Domino’s Pizza has been known for coming up with new and exciting promotional offers for all its pizza lovers. The new TV commercial for One on One Wednesday offer builds up the joy and excitement of spending time and catching up with loved ones over pizzas in the middle of the week. The free pizza song ‘Ta nanana re, ki pizza aaye free’ has always been synonymous with fun, mischief and loads of happiness. The tune completely resonates to the cheerful and peppy series of three ads and the fantastic ‘Buy one pizza and get another pizza free’ offer promises to give our customers more reasons to party and eat pizza every Wednesday,” said Harneet Singh Rajpal, VP – Marketing, Domino’s Pizza India.

Appetizing Italian Food from Domino’s

Italian cuisine has become a favorite with many people. They have developed the taste and flavor for this cuisine and are quite regularly opting to visit Italian restaurants to try out different dishes. Today, there is a choice of restaurants to select from that offer only Italian cuisine.

Sometimes our hectic lifestyles leave us with very little time to step out. If you are in a similar situation, you can still enjoy tasty, hygienic and quick Italian food. All you need to do is, just  order from Domino’s Italian food menu, select your favorite from the list of italian men and get your favorite Pizza at your doorstep within 30 minutes. They offer wide range of Italian food with the right blend of ingredients to create a dish that will tempt your taste buds. They have created a benchmark in the two most popular Italian dishes – pizzas and pastas.

While you can select your pizza from different options in each category, you also have the feasibility of customizing it .  You can add extra pizza toppings or some extra cheese. If you are still looking for something that is even more different, then you can select a different crust. They have five different kinds of crusts to offer - Cheese Burst, Classic Hand Tossed, Ultimate Deep Dish, Wheat Thin Crust and Cheesy Boloroni.

If you are in the mood to eat some pasta, then they have it in the two most famous red and white sauces. The pasta Italino in the sauce of your choice is tossed in extra virgin olive oil, exotic herbs and a generous helping making your pasta a lip-smacking treat.

Besides this, there is a wide variety of Side orders which are equally tempting. You can pick something from the breads section accompanied with a dip. If you are a non-vegetarian, you can pick something like chicken wings from chicken delights section. You can also try the potato wedges or taco Indiana veg/ non-veg. The lavish Italian meal can be completed with the yummy choco lava cake or butterscotch mousse available in the dessert section.

Wondering how much effort you will have to make to get all this. Well! All you need to do is to visit www.pizzaonline.dominos.co.in and place your order there. You can also download their mobile app @ www.pizzaonline.dominos.co.in/apps and place an order through the same  Things couldn’t have been simpler!

The all time favorite Italian Cuisine

Italian food has gained popularity all over the world because of its unique taste and flavors. With many, it is an all time favorite cuisine. Today if you want to eat Italian cuisine; there are a variety of restaurants to select from that offer authentic Italian food.

There is something that makes this cuisine special and contributes to its fame. It has been observed that quality and simplicity go hand in hand when it comes to Italian food menu. The ingredients that are used are fresh and of good quality. Some very popular dishes are made with the simplest ingredients that you can imagine. The combination of the right flavors brings out the perfect taste in the dishes.

Like other cuisines from across the world, Italian food has also evolved with time. Most of the traditional dishes have their origin from the house of the humble peasant and have today grown to become special dishes. They have evolved and grow into new dishes in the hands of experts.  The availability of ingredients has also grown with time. All this has resulted in the creation of new and improved combinations to tempt our taste buds.

For most of us, the very mention of Italian food brings to our mind pizzas and pastas. Rightly so since these two are most popular dishes in the Italian cuisine. Keeping this in mind, Italian Restaurants like Dominos India that they bring for you a wide variety in pizzas and also Italian pastas in the two most favorite sauce combinations available for both vegetarians and non vegetarians.

Pizzas are a favorite with many people and each one likes to have their preferred one. We therefore like to give a wide variety to our customers to select from both in the vegetarian and the non vegetarian section.  You can select the set of toppings as well as the crust. In the pasta section, we have pastas in both red and white sauce so that you can order according to your taste and preference.

So, indulge yourself in the Italian food and let your taste buds savor the flavors.